FEBRUARY 21, 2023 — Southern Virginia University, based in Buena Vista, Virginia today announced that it has established a new athletic partnership with Nike and BSN SPORTS, the nation's largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands. Through this partnership, BSN SPORTS will serve as the official apparel and equipment provider to the Knights Athletic Program while outfitting the university's athletes, coaches, and community members in premier Nike product selection.
The partnership will debut across the Knight Athletic Program's competing within the USA South Athletic Conference. Southern Virginia University will also benefit from access to BSN SPORTS' line of custom campus branding products and expansive support teams.
Bill Stote, Senior Vice-President Collegiate Select, said, "We're partnering with Southern Virginia University and NIKE to elevate the performance and impact of their athletics program. This strategic partnership provides the finest apparel and athletic products to the Knights athletic teams and benefits each student-athlete representing the community on the athletic field or court. We are proud to be their partner and pleased that we can elevate the student-athlete experience."
"Our partnership with BSN SPORTS and NIKE provides our student-athletes with exclusive NIKE apparel. As we continue to build an elite athletics program and university that draws champion student-athletes from all over the country, we think NIKE is the perfect brand for expanding our program. As Knights, we strive to perform at the highest levels in everything we do, and we're elated to partner with BSN SPORTS and NIKE for that reason," said Bryce Pendleton, Brand Director at Southern Virginia University.
Deidra Dryden, Athletics Director at Southern University, said, "NIKE has always been our first choice in athletics apparel and footwear, and we are pleased to formalize this partnership with BSN SPORTS. We are excited to supply all 27 teams in our athletics program with exceptional equipment and the latest NIKE gear and as they practice, travel, and compete."
If you would like more information regarding Collegiate Partnership opportunities with BSN SPORTS, please contact BSN SPORTS Senior Vice-President Collegiate Select, Bill Stote, at bstote@bsnsports.com.
About BSN SPORTS
Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit
www.bsnsports.com.
About Nike, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Converse, a wholly-owned NIKE, Inc. subsidiary brand, designs, markets and distributes athletic lifestyle footwear, apparel and accessories. For more information, visit http://about.nike.com/en/newsroom and follow @NIKE.
Media Contact
Rachael Meehan
BSN SPORTS Communications
rmeehan@varsitybrands.com
